Client Overview
Art Battle is a global live art competition where artists create masterpieces in a limited time while audiences engage and vote for their favorites. The event has expanded across multiple cities, attracting art enthusiasts, creatives, and collectors. The goal of this campaign was to increase event attendance, enhance brand visibility, and drive engagement across social media platforms.
Challenges
- Audience Engagement – Art Battle needed a stronger connection with art lovers, both online and offline.
- Event Awareness – Increasing visibility of Art Battle events in new and existing locations.
- Ticket Sales – Boosting conversions for both in-person and virtual attendance.
The Team
- 1 Digital Strategy Manager
- 1 Social Media Manager
- 2 Administrative Assistant
Digital Marketing Strategy
Our multi-channel marketing strategy included social media marketing, paid advertising, influencer collaborations, and email campaigns.
1. Social Media Marketing
Platforms Used
Facebook, Instagram, TikTok, Twitter, LinkedIn
- Created high-quality, visually appealing content including behind-the-scenes footage, artist interviews, and live-streamed highlights.
- Leveraged Instagram Reels and TikTok for short-form videos showcasing speed painting and audience reactions.
- Engaged with the audience through polls, Q&A sessions, and giveaways.
Encouraged user-generated content (UGC) by inviting attendees to share their experiences with the hashtag #ArtBattleLive.
2. Paid Advertising
Platforms Used
Facebook Ads, Instagram Ads, Google Ads
- Launched targeted Facebook and Instagram ads promoting ticket sales with audience segmentation based on interests, behaviors, and location.
- Retargeted website visitors and social media engagers with special offers and event reminders.
- Used Google Ads for event-related keyword searches to drive traffic to the official Art Battle website.
3. Email Marketing & Community Engagement
- Developed segmented email campaigns targeting previous attendees, new subscribers, and art enthusiasts.
- Sent countdown emails, exclusive discounts, and artist spotlights to keep audiences engaged.
- Established a loyalty program offering incentives for frequent event-goers and referrals.
Results & Key Metrics
- 30% Increase in Event Attendance – Social media campaigns and ads contributed to higher ticket sales.
- 2.5X Social Media Engagement – Reels, TikTok videos, and UGC posts increased interaction and organic reach.
- ROI of 4.2X on Paid Ads – Targeted ads delivered a strong return on investment with optimized conversions.
