Client Overview
Skinny Mixes is a leading brand specializing in zero-calorie, sugar-free syrups and flavorings, catering to health-conscious consumers and those following keto, diabetic-friendly, or low-sugar diets. The brand aims to increase online sales, enhance brand awareness, and expand its customer base through digital marketing efforts.
Challenges
- Increase online sales through targeted social media and paid ad campaigns.
- Expand brand awareness among health-conscious consumers and coffee enthusiasts.
- Boost engagement across multiple social media platforms, including Facebook, Instagram, and TikTok.
- Drive website traffic and improve conversion rates with strategic advertising and retargeting.
The Team
- 1 Digital Strategy Manager
- 1 Graphic Designer
- 1 Social Media Manager
- 2 Administrative Assistant
Strategy & Execution
1. Audience Targeting & Market Research
- Conducted in-depth research to identify key customer demographics, including keto followers, fitness enthusiasts, and coffee lovers.
- Segmented audiences based on interests, purchasing behavior, and engagement levels.
- Developed buyer personas to personalize ad messaging and optimize conversions.
2. Facebook & Instagram Ads
- Created visually appealing ad creatives showcasing Skinny Mixes’ variety of flavors and product benefits.
- Launched multiple ad sets, including conversion-focused campaigns and retargeting ads.
- Implemented A/B testing on different creatives, headlines, and ad formats (carousel ads, video ads, and static images).
- Optimized campaigns based on data-driven insights, adjusting bids, audience segments, and creatives to maximize ROAS (Return on Ad Spend).
3. Influencer Collaborations & User-Generated Content (UGC)
- Partnered with micro-influencers and fitness bloggers to create authentic product reviews and demo videos.
- Encouraged user-generated content by running a giveaway campaign that required customers to share their favorite Skinny Mixes recipes.
- Featured influencer testimonials in ad creatives to build trust and social proof.
4. Email Marketing & Retargeting
- Implemented an automated email sequence targeting cart abandoners, offering limited-time discounts.
- Sent out weekly newsletters with recipe ideas, product launches, and exclusive promotions.
- Created segmented email lists based on purchasing history and engagement to ensure personalized communication.
Results & Performance Metrics
- Sales Growth: Achieved a 28% increase in online sales within the first two months of the campaign.
- Ad Performance: Facebook & Instagram ads generated a ROAS of 3.5X, exceeding industry benchmarks.
- Brand Awareness: Social media reach expanded by 60%, with increased engagement on Instagram and TikTok.
- Website Traffic: A 35% boost in website visits, with an improved conversion rate of 12%.
- Email Campaign Success: Open rates increased to 40%, with a click-through rate (CTR) of 8.5% on promotional emails.
Influencer Impact: Partnered influencer content received over 500K views, contributing to organic brand recognition.
