Client Overview
Quick Jewelry Repair (QJR) is a leading online jewelry repair service catering to customers across the U.S. They provide a seamless, mail-in repair service for various types of jewelry, including rings, necklaces, bracelets, and watches. With a strong commitment to customer satisfaction, QJR sought to expand its online presence, increase brand awareness, and drive more sales through digital marketing.
Challenges
Despite having a solid business model, QJR faced several challenges:
- Low organic traffic to their website
- Inconsistent lead generation through paid advertising
- Limited brand awareness among potential customers
- Difficulty in communicating trust and reliability to first-time users
The Team
- 1 Digital Strategy Manager
- 1 Graphic Designer
- 1 Administrative Assistant
Strategy & Execution
To address these challenges, a comprehensive digital marketing strategy was implemented, focusing on SEO, paid advertising, social media marketing, and email campaigns.
1. Search Engine Optimization (SEO)
Goal
Increase organic traffic and improve search rankings for high-intent keywords.
- Conducted keyword research to identify terms such as "jewelry repair near me," "ring resizing service," and "mail-in jewelry repair."
- Optimized website content, including service pages, blog posts, and meta descriptions.
- Acquired backlinks from reputable jewelry and lifestyle websites.
- Implemented technical SEO improvements, such as faster page loading times and mobile responsiveness.
Results
- 45% increase in organic traffic within six months
- Top 3 Google rankings for key search terms
- Improved website dwell time by 30%
2. Pay-Per-Click (PPC) Advertising
Goal
Generate high-converting leads through Google and Meta Ads.
- Launched Google Search campaigns targeting customers searching for jewelry repair services.
- Utilized retargeting ads to engage visitors who had previously interacted with the website.
- Implemented Facebook and Instagram ad campaigns featuring video testimonials and before-and-after images.
- Optimized landing pages to improve conversion rates.
Results
- 5.2x return on ad spend (ROAS)
- 62% reduction in cost per acquisition (CPA)
- 200% increase in conversion rates from paid ads
3. Social Media Marketing
Goal
Enhance brand visibility and customer engagement.
- Created engaging content showcasing customer testimonials, repair transformations, and behind-the-scenes videos.
- Partnered with micro-influencers in the jewelry and fashion niche to promote services.
- Implemented a UGC (User-Generated Content) campaign encouraging customers to share their experiences.
Results
- 150% increase in Instagram engagement
- 20K+ new followers across social media platforms
- 35% increase in referral traffic from social media
