Digital Marketing Campaign for Skinny Mixes

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Client Overview

Skinny Mixes is a leading brand specializing in zero-calorie, sugar-free syrups and flavorings, catering to health-conscious consumers and those following keto, diabetic-friendly, or low-sugar diets. The brand aims to increase online sales, enhance brand awareness, and expand its customer base through digital marketing efforts.

Challenges

  • Increase online sales through targeted social media and paid ad campaigns.
  • Expand brand awareness among health-conscious consumers and coffee enthusiasts.
  • Boost engagement across multiple social media platforms, including Facebook, Instagram, and TikTok.
  • Drive website traffic and improve conversion rates with strategic advertising and retargeting.
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The Team

  • 1 Digital Strategy Manager
  • 1 Graphic Designer
  • 1 Social Media Manager
  • 2 Administrative Assistant

Strategy & Execution

Audience Targeting & Market Research

  • Conducted in-depth research to identify key customer demographics, including keto followers, fitness enthusiasts, and coffee lovers.
  • Segmented audiences based on interests, purchasing behavior, and engagement levels.
  • Developed buyer personas to personalize ad messaging and optimize conversions.

 

Facebook & Instagram Ads

  • Created visually appealing ad creatives showcasing Skinny Mixes’ variety of flavors and product benefits.
  • Launched multiple ad sets, including conversion-focused campaigns and retargeting ads.
  • Implemented A/B testing on different creatives, headlines, and ad formats (carousel ads, video ads, and static images).
  • Optimized campaigns based on data-driven insights, adjusting bids, audience segments, and creatives to maximize ROAS (Return on Ad Spend).

 

Influencer Collaborations & User-Generated Content (UGC)

  • Partnered with micro-influencers and fitness bloggers to create authentic product reviews and demo videos.
  • Encouraged user-generated content by running a giveaway campaign that required customers to share their favorite Skinny Mixes recipes.
  • Featured influencer testimonials in ad creatives to build trust and social proof.

 

Email Marketing & Retargeting

  • Implemented an automated email sequence targeting cart abandoners, offering limited-time discounts.
  • Sent out weekly newsletters with recipe ideas, product launches, and exclusive promotions.
  • Created segmented email lists based on purchasing history and engagement to ensure personalized communication.
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Results & Performance Metrics

  • Sales Growth: Achieved a 28% increase in online sales within the first two months of the campaign.
  • Ad Performance: Facebook & Instagram ads generated a ROAS of 3.5X, exceeding industry benchmarks.
  • Brand Awareness: Social media reach expanded by 60%, with increased engagement on Instagram and TikTok.
  • Website Traffic: A 35% boost in website visits, with an improved conversion rate of 12%.
  • Email Campaign Success: Open rates increased to 40%, with a click-through rate (CTR) of 8.5% on promotional emails.

Influencer Impact: Partnered influencer content received over 500K views, contributing to organic brand recognition.

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